Topics: Tinder Users at SXSW Are Falling for This Woman, but She's.

With 20 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe. Match. Chat. Date.

Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message.

But when he opened up Ava s Instagram, it became clear something was amiss. There was one photo and one video, both promoting Ex Machina, a sci-fi film that just happened to be premiering Saturday night here in Austin. The link in her bio went to the film s website. And it turns out the woman in the photos is Swedish actress Alicia Vikander, who plays an artificial intelligence in the movie.

It s pretty brilliant in the way it ties into the movie. Only in retrospect do you realize that Ava s questions are about a robot wanting to know what it s like to be human.

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With 20 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe. Match. Chat. Date.

Even the hottest of Hollywood celebs can have a tough time on the dating scene, so they do what we do: turn to Tinder. There are actually a lot of stars who've given the possibility of meeting some single-to-mingles in their area a chance. Here's whose profiles you might happen across in your swipe-search for new romance.

Womanizers to the left — as in, swipe left. The Princess of Pop has had terrible luck in love over the years, but after her breakup with boyfriend David Lucado in 2014, late-night talk show host Jimmy Fallon convinced Britney Spears to give the digital dating scene a try. He even created a Tinder profile for her that declared, "this better work, b****." No word yet on whether she's pursued any non-toxic matches during her off-time from her Vegas residency, but the fact that users might be able to swipe right on BritBrit should give everyone a reason to hit it, baby, one more time.

That feeling when you swipe your way onto your own brother's profile … Lindsay Lohan knows what that's like, because the Mean Girls star accidentally happened across her brother Michael's profile and shared the awkward moment on her Instagram feed. Although she'd never fessed to using the service before, the picture was admission enough that she'd been perusing the people of Tinder, but she later denied that she did in an interview with Ellen , telling the host that it was all her brother's doing and that she'd never used the app in her life. Sure.

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Anne Robinson has signed up to dating app Tinder. The 72-year-old Weakest Link host recently set up a profile on the dating site, and the acid-tongued.