It seems like everyone has been talking about Facebook Ads for the past several years now, yet so many people are still on the sidelines or got scared away. Yes, Facebook Ads can be extremely tough to master and very frustrating with the ad approval process. Not to mention you can actually blow through a lot of money fast if you don’t know what you are doing. However, how can you turn your back on a ad platform that allows you to target over 600 million people all over the world based on their demographics and interests.
Below are the stats from one of my top ad campaigns based on US only traffic. Demographics range from 13-27 years old, male/female and covered various combinations of demographics and interests. You will also see that many of these ads were pulling in click through rates of.40%-.62%, which is extremely well for Facebook advertising. Some creatives were even pulling 1% click through rates at times.
A final summary of the US ad campaign stats are shown below. With nearly 10 million impressions shown, the campaign ended with 29,836 clicks and only spent $213.63 on ad costs. That comes out to less than one cent per click!